Gift For It helps users find the perfect gift by filling out a simple form. The entered data generates a personalised recommendation list, ranked by suitability. My role was to redesign the landing page, making it more user-friendly and visually appealing. The challenge was creating an interface that appealed to a broad demographic with diverse age groups and backgrounds. Through effective communication with the client and user testing, I designed a colorful, accessible interface with a larger typeface. Post-launch feedback showed a 25% improvement in usability compared to the previous version.